Marketing

Rethinking Common Marketing Automation Mistakes

Let’s start with a simple truth: the world’s best marketers are still students. They’ve sent emails that flopped. Set up workflows that broke. Watched click-through rates dive for reasons they still…

The Evolution of 4Ps to 4Ms in Marketing

From 4Ps to 4Ms: Why There’s a New Model Marketing used to be simple: Product, Price, Place, Promotion. These four pillars were the bedrock of every textbook, brand strategy, and campaign brainstorm…